Halpern, Denny & Co. invests in a small number of carefully selected companies to ensure that each company's full potential is achieved. The companies chosen for investment are primarily growth-oriented opportunities that have the following characteristics:

• Experienced management team with an outstanding track record
• Favorable industry dynamics:
   - Large and growing market
   - Supportive macrotrends
   - Fragmented competition
   - Significant entry barriers
• Clearly demonstrated, attractive business model:
   - Enthusiastic customers
   - Sustainable high gross margins
   - High return on assets
   - Scaleable without significant capital expenditures
   - Low technology risk

• Investment candidates must be profitable or projected to be profitable within one year

Halpern, Denny & Co. provides assistance to its portfolio companies through strategy development and application of business analysis. The firm does not confuse its role with that of the entrepreneur, but seeks to partner with portfolio company management teams to supplement their capabilities and provide access to a network of resources acquired over years of management consulting and private equity investing.

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